The spooookiest, most dangerous part of Halloween doesn't appear on October 31st. For many folks, it's the first few days of November where the real terror happens: The Halloween Candy Sale Racks of Horror!
Many of us can avoid cheap and sugary candy until we see it on the sale racks and the siren call becomes all but irresistible. Why is that? There are several sources that work at our willpower on those shelves:
1. Nostalgia: We see the candy on the shelves and we think of Halloweens past, or for some, the special Halloweens they imagined but never had. Seeing that candy makes us crave a feeling--a feeling that will likely not actually be felt by eating this stuff.
2. Scarcity: The holiday is passed and we're struck by the notion that this is the last chance we'll have to grab up this special candy. Scarcity, in this case is a myth. You can find Twizzlers, Reese's Peanut Butter Cups and Hershey Miniatures year-round, though maybe not in orange and black bags.
3. Value: We American's love a value! 2-bags-for-$4? How can I pass that up?! There are plenty of studies on how discounts drive our purchasing habits and how getting a deal actually give us a little thrill. But discounting these sugary, artificially flavored food-like substances doesn't create value. It creates cheaper junk.
Don't let the pull of the candy sales shelves lure you in! Skip the discounted junk and instead, why not occasionally buy a special sweet that you really love and savor it!
Does the allure of the candy sale section call too loudly for you to drown out? Let's talk!