Do you have big fitness goals but missed a workout this weekend or forgot to eat that healthy breakfast today? No worries! Progress toward your fitness goals need not be thwarted. Just pick up a "Fitness Drink" at this fine display at the friendly and reputable national drug store chain location in your neighborhood.
Sure, you could get energy from actual food, but you'd miss out on the bold flavor and extreme high-energy lifestyle branding! With 54 grams of sugar per can, passing up the big black can would also mean missing out on more than 1/4 of a cup of added sugar. If you're wondering how that compares with the maximum daily suggested allowance for added sugar from the American Heart Association, it exceeds it by 50% for men and 100% for women.
If Monster Energy drink isn't quite your fitness style, how about one of those fancy Naked juice smoothies? The bottles proudly tout "no sugar added" and the Blue Machine has pictures of dark blue antioxidant-rich fruit all over the bottle? FRUIT! What could go wrong? Well, strangely enough, the first ingredient isn't blackberries or blueberries--it's apple juice. Sugary sweet apple juice devoid of apple pulp or fiber. Then banana puree. THEN we get to the blueberry and blackberry puree, followed by in infusion of lots of vitamins that don't occur naturally in the fruit but have been added in for, well..."fitness." There are 5 grams of fiber to slow the absorption of a whopping 55 grams of sugar in this little bottle. Keeping in mind that there are about 5 grams of fiber and 19 grams of fiber in an actual apple, the amount of fiber in this drink is not going to slow the crushing roll of a 55 gram sugar tsunami. Batten down the hatches for a big rise then crash in blood sugar, and prepare for a massive sugar craving in a couple hours.
Make no mistake: The marketers of these products know exactly what they're doing. "Fitness" branded foods and drinks are designed to deceive, and in a study published this summer, we saw that they can cause individuals to consume more and exercise less.
So on second thought, it might be wise to swap out that fitness drink with apple and a tablespoon of almond butter, or some cucumber rounds and hummus, and maybe take a quick two-minute walk around the building before that next appointment for a "fitness" boost.
Need help deciphering misleading labels and finding your healthiest self? Let's talk!