We've all become used to the gauntlet of candy and "energy bars" (aka seriously caloric candy bars) at the grocery checkout. But these options are no longer confined to the places where we buy food: Go buy a printer cartridge at an office supply store and you're bombarded with rows and rows of brightly colored candy, chocolate covered pretzels and beef jerky plus a refrigerated case full of soda in the maze of a line leading up to the checkout. Go to pay for that primer at a hardware store, and you'll find cans of Pringles, fruity chews, chocolate and chips. Shop for Christmas presents at a big discount department store, and while you wait in that line, you're faced with several dozen varieties of beautifully packaged chocolate in tins, bars and bonbon form.
Were those snacks not there, would you make it from the hardware or home goods store back to your house without collapsing from starvation? Likely.
But these displays are so good at convincing us that we need to snack RIGHT NOW. And they're not set up randomly. Marketers and designers work very deliberately to create alluring packaging and set up these columns and rows of melty, salty, sweet, crunchy packages to appeal to our most basic urges as we wait with our wallets in hand.
You are set up to fail.
This is not an excuse to give in to the urge, but rather a call to acknowledge food manufacturers are setting you up as a chump. Recognize you're begin set up, and set a resolve not to give in to the ruse! Travel with snacks like raw seeds or nuts or fruit. Don't go shopping hungry, and if you do, make a plan to head toward a good meal or snack once you leave the store.
Avoiding snacks at the checkout counter isn't about living in deprivation. It's about YOU taking control and, choosing when and what you're going to indulge in and not being manipulated by a system that sets you up to eat crap.
Need some help navigating a system that is set up for you to fail? Let's talk.